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The California Restaurant Association Welcomes mUrgent Corporation

Santa Ana, CA – March 16, 2005 – mUrgent Corporation, an email marketing solutions provider, has joined the California Restaurant Association (CRA) as an Associate Member.

Joining the CRA automatically gives mUrgent associate membership privileges in the National Restaurant Association, which has more than 60,000 members. The combined membership also gives mUrgent access to various member discounts, industry research and networking events.

Because over 50 percent of mUrgent’s clientele is involved in the restaurant industry, Chris Conte, Director of National Sales & Support, knew it would be beneficial for the company to join the CRA.

“mUrgent has been helping restaurants with customer retention through our turn-key, enterprise marketing solutions,” Conte explains. “We joined the CRA because they offer valuable research and other educational resources that will help us become more familiar with the industry.”

mUrgent specializes in retention marketing for the restaurant industry with proven track records for Subway and Round Table Pizza, as well as multi-concept operators such as Spectrum Restaurant Group.

In May, mUrgent will exhibit at the NRA’s 2005 Restaurant Hotel-Motel Show in Chicago, IL. Conte says the team plans to educate restaurateurs about how to increase the frequency and purchases from guests using proven, enterprise-level solutions like mUrgent offers.

About mUrgent

mUrgent Corporation is an e-marketing authority and provider of both self- and full-service email and wireless marketing solutions businesses can rely on to automate more frequent, personalized communication to customers, bringing a higher return on investment. For more information about mUrgent, visit http://www.murgent.com.

Email marketing is an effective customer retention tool that increases response rates and return on investment while cutting out the cost of print and postage for direct marketing. mUrgent Corporation specializes in both self and full service email marketing solutions for small, medium and enterprise-level organizations.

Self service email marketing with EMPACT enables organizations to build and manage a database of their own customers for permission-based email marketing. Self-service email marketing users can also design, schedule and track their own email marketing campaigns.

Full-service email marketing with mUrgent brings targeting, consistency and relevancy to customer communication. Send custom email marketing campaigns designed by mUrgent. Drive higher sales, gain more sales and meet your bottom line sooner with full-service email marketing from mUrgent.