Email Marketing Hits the Middle East with mUrgent Israel Offices

Santa Ana, CA – April 5, 2005 – mUrgent Corporation, an email marketing solutions provider based in Santa Ana, CA, announced they will open mUrgent Israel this week in Jerusalem.

mUrgent Australasia, in Brisbane, Australia, was successful enough when it opened in June 2004 that mUrgent decided to move forward with their international expansion plan targeting four countries in the next 18 months. mUrgent Israel will open two months ahead of its original date.

"We already have several potential clients lined up," states Michael Ripstein, mUrgent's Director of Business Development for Europe. "The majority of the companies I have spoken with have met mUrgent Israel with great anticipation and excitement over what the company can do for their business."

Ripstein explains that Israel is the ideal market for new marketing strategies because, per capita, the country's economy is the strongest in the Middle East.

Although mUrgent is focusing on offering its services in several languages, Ripstein believes that English-based promotions, especially using mUrgent's proprietary SMS marketing technology, will hit the country with enthusiasm.

Ripstein says that his years of dealing with international commerce are the reason he was intrigued by mUrgent and its set of solutions.

"I've worked with a lot of businesses where keeping in touch with customers was always a top priority," Ripstein says. "I would watch them constantly making phone calls, but I never found that to be the most efficient way for them to make sure their customers were happy. I've even seen many businesses with sincere motives take on email marketing on their own and wind up spamming their customers."

Because mUrgent's solutions are permission-based, clients can carry out email marketing safely, without any risk.

mUrgent provides full service and self service email marketing solutions for businesses ranging in size from one location to national, multi-unit enterprise operations. Self service customers using EMPACT, mUrgent's web-based email marketing software, are able to manage their customer list, design and send their own emails and SMS campaigns – all from the same interface. mUrgent's full service solution, Enterprise, employs the company's email marketing expertise to provide clients with data management, email campaigns and extensive campaign metrics.

About mUrgent

mUrgent Corporation is an e-marketing authority and provider of both self- and full-service email and wireless marketing solutions businesses can rely on to automate more frequent, personalized communication to customers, bringing a higher return on investment. EMPACT: Email and Wireless Marketing Manager, the self-service solution, and Enterprise, mUrgent's full-service solution, have been used by companies across the U.S., Australia and South East Asia. For more information about mUrgent, visit http://www.murgent.com.

Back to Top