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mUrgent Corporation Opens Doors In Australia for E-Marketing

Santa Ana , CA – June 23, 2004 – mUrgent Corporation announces the opening of offices in Brisbane, Australia, under the name mUrgent Australasia. Senior management consultant Wayne Drinkwater has been named president of the Pacific Rim operation, which will serve Australia and eventually southeast Asia.

“The Australian market is modest in comparison with the U.S. market, but is renowned for its high uptake of technology-based solutions,” says Boris Bugarski, president and CEO of mUrgent Corporation. “We will initially focus on the east coast, but plan to move into Singapore and Malaysia soon.”

mUrgent introduced EMPACT, which was the first e-marketing automation software to combine email and wireless marketing, in Australia and found that businesses were receptive to the product.

Drinkwater is currently working with mUrgent’s high-visibility resellers to establish widespread distribution of EMPACT in Australia. He is also developing a field sales force to pursue targeted geographic regions and vertical market segments, including professional service providers, financial and insurance businesses. EMPACT’s email marketing capabilities will be utilized by mUrgent to deliver services to these markets, and a substantial referral program for mUrgent clients will stimulate additional business.

“Since 2000, the number of SMBs in Australia who are using email and wireless marketing to increase the frequency and quality of customer contact has increased exponentially,” Bugarski explains. “EMPACT enables any Australian company to customize and personalized its email and wireless marketing campaigns quickly and cost-efficiently.”

Drinkwater has studied the Australian e-marketing industry carefully and says there are a number of quality services available, but that they are normally integrated parts of expensive, customized website tools.

mUrgent Australasia is also currently finalizing plans for an Undergraduate Intern Program. University students will be contacted through faculty and career advisors and be offered work-study credit for helping market the EMPACT software product. Drinkwater himself holds a Bachelor’s Degree in Educational Psychology and two post graduate diplomas in teaching and organizational change.

About mUrgent

mUrgent Corporation is an e-marketing authority and provider of both self- and full-service email and wireless marketing solutions businesses can rely on to automate more frequent, personalized communication to customers, bringing a higher return on investment. EMPACT: Email and Wireless Marketing Manager, the self-service solution, and Enterprise, mUrgent’s full-service solution, have been used by companies across the U.S., Australia and South East Asia. For more information about mUrgent, visit http://www.murgent.com.

Email marketing is an effective customer retention tool that increases response rates and return on investment while cutting out the cost of print and postage for direct marketing. mUrgent Corporation specializes in both self and full service email marketing solutions for small, medium and enterprise-level organizations.

Self service email marketing with EMPACT enables organizations to build and manage a database of their own customers for permission-based email marketing. Self-service email marketing users can also design, schedule and track their own email marketing campaigns.

Full-service email marketing with mUrgent brings targeting, consistency and relevancy to customer communication. Send custom email marketing campaigns designed by mUrgent. Drive higher sales, gain more sales and meet your bottom line sooner with full-service email marketing from mUrgent.