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EMPACT not only saves us thousands on direct mail, but we are gaining immediate results within hours, not weeks.

Dave Welch,
President & CVO

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EMPACT Offers Affordable E-Marketing Automation to SMBs

Santa Ana, CA – July 21, 2003 – mUrgent, one of the first e-marketing solutions providers to combine affordable email and wireless marketing automation services to small and medium-sized businesses, has launched EMPACT: Email and Wireless Marketing Manager, from headquarters in Orange County, CA.

“When e-marketing emerges in the late 1980s, businesses jumped on the bandwagon, taking advantage of economical list serve technology, though most smaller businesses tended to be late adopters,” says Boris Bugarski, president and CEO of mUrgent. “Now, EMPACT, which is email automation software, makes this especially effective type of customer relationship management (CRM) specially affordable and practical for SMBs.”

mUrgent’s EMPACT is the first affordable e-marketing automation software ever offered to the SMB community. Using an Internet connection and secure customer login identification, businesses can create their own customer databases and schedule email and wireless marketing campaigns online.

No hardware or software purchases are required, and because the entire process is online, no expensive postage, graphic production, printing, photography or advertising production and placement costs are required. The campaign can be managed and modified anytime an Internet connection is available, anywhere around the world.

Though production costs of hardcopy direct mail brochures and other collateral literature varies from campaign to campaign, mUrgent estimates the average cost of a delivered piece of direct mail at around one dollar. A business distributing 10,000 direct mail pieces could potentially spend $10,000 for one campaign in a single month. In comparison, EMPACT users can send 20,000 personalized emails and an additional 100 SMS messages to wireless devices – that is two campaigns – for under $100 per month.

Small Orange County businesses are already using EMPACT to increase their business from current customers and build additional loyalty, including Sol Grill of Newport Beach, Golf Plus in Irvine and custom clothier Austin Taylor in Anaheim.

About mUrgent

mUrgent Corporation is an e-marketing authority and provider of both self- and full-service email and wireless marketing solutions businesses can rely on to automate more frequent, personalized communication to customers, bringing a higher return on investment. EMPACT: Email and Wireless Marketing Manager, the self-service solution, and Enterprise, mUrgent’s full-service solution, have been used by companies across the U.S., Australia and South East Asia. For more information about mUrgent, visit http://www.murgent.com.

Email marketing is an effective customer retention tool that increases response rates and return on investment while cutting out the cost of print and postage for direct marketing. mUrgent Corporation specializes in both self and full service email marketing solutions for small, medium and enterprise-level organizations.

Self service email marketing with EMPACT enables organizations to build and manage a database of their own customers for permission-based email marketing. Self-service email marketing users can also design, schedule and track their own email marketing campaigns.

Full-service email marketing with mUrgent brings targeting, consistency and relevancy to customer communication. Send custom email marketing campaigns designed by mUrgent. Drive higher sales, gain more sales and meet your bottom line sooner with full-service email marketing from mUrgent.