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mUrgent Welcomes Gallagher as Newest Member of the Board of Advisors

Santa Ana , CA – Aug. 31, 2004 – mUrgent Corporation, an email and wireless marketing solutions provider, has named Mick Gallagher, CEO of LS Technologies, to the company’s Board of Advisors.

“We are pleased to have Mr. Gallagher working with us,” says Boris Bugarski, president and CEO of mUrgent. “He brings valuable expertise and experience to the Board of Advisors, which will help mUrgent implement strategies to expand our offering.”

Prior to joining LS Technologies, a software implementation and consulting company, Gallagher spend 22 years working which Toshiba Corporation, ten of which he served as Vice President of International, where he oversaw operations in 27 countries.

“mUrgent caught my attention because of the comprehensive set of e-marketing solutions the company offers for small businesses,” Gallagher says. “I am impressed that mUrgent is able to provide such a complete package of services and still make it affordable to small businesses.”

Gallagher emphasizes that marketing solutions as advanced as mUrgent’s offerings have not always been within the financial or manpower reach of small businesses before mUrgent Corporation took the initiative to target this fast growing market.

“A solution like EMPACT gives anybody a 360 degree view of their business,” Gallagher explains. “I used to see solution sets similar to this only being offered to Fortune 500 companies.”

Gallagher says that one of the biggest marketing challenges he sees facing small businesses today is the ability to monitor the success of their email marketing campaigns by how many messages are sent and what percentage are actually opened and read. He believes that EMPACT’s precise tracking capabilities solve this issue for small businesses who cannot implement advanced, complicated marketing programs.

Gallagher joins William Hitchcock of Bottom Line Financial, LLC; Kathryn Kolder, founder and executive vice president of Fry’s Electronics and Dr. Monica Perry, marketing professor at the University of Redlands on mUrgent’s Board of Advisors.

About mUrgent

mUrgent Corporation is an e-marketing authority and provider of both self- and full-service email and wireless marketing solutions businesses can rely on to automate more frequent, personalized communication to customers, bringing a higher return on investment. EMPACT: Email and Wireless Marketing Manager, the self-service solution, and Enterprise, mUrgent’s full-service solution, have been used by companies across the U.S., Australia and South East Asia. For more information about mUrgent, visit http://www.murgent.com.

Email marketing is an effective customer retention tool that increases response rates and return on investment while cutting out the cost of print and postage for direct marketing. mUrgent Corporation specializes in both self and full service email marketing solutions for small, medium and enterprise-level organizations.

Self service email marketing with EMPACT enables organizations to build and manage a database of their own customers for permission-based email marketing. Self-service email marketing users can also design, schedule and track their own email marketing campaigns.

Full-service email marketing with mUrgent brings targeting, consistency and relevancy to customer communication. Send custom email marketing campaigns designed by mUrgent. Drive higher sales, gain more sales and meet your bottom line sooner with full-service email marketing from mUrgent.